From vision to solution through workshops

Status

Launched in 2019

Client

Noho

Services

Strategy, Research, Design

Collaborators

CEO, VP of marketing, PM, engineers

From vision to solution through workshops

Status

Launched in 2019

Client

Noho

Services

Strategy, Research, Design

Collaborators

CEO, VP of marketing, PM, engineers

Project overview

Noho, an eco‑friendly furniture company, asked us to design its first online store from scratch. We began by interviewing sustainable‑furniture shoppers to uncover their needs and pain points. Those insights shaped our feature roadmap and ensured every design decision balanced user goals with business strategy.

How I helped the team align, focus, and execute

I led a 4-day workshop that helped the team align on product goals, foster open dialogue, and make high-impact design decisions.

This collaborative process gave me clarity on both UX strategy and visual execution.

4-day workshop

Day 1

Understanding the target consumer

Clients explored key consumer categories—demographics, interests, pain points, and behaviors—then brainstormed characteristics using post-its.

Day 2

Creating user journey

Once we understood the target consumers, participants mapped their journey on the e-commerce site to visualize and align it with their needs and behaviors.

Once we understood the target consumers, participants mapped their journey on the e-commerce site to visualize and align it with their needs and behaviors.

Day 3

Brainstorming and prioritizing product features

In the two-day workshop, the team clarified consumer and business needs, brainstormed features to improve UX and promote the brand, and I guided the prioritization of these features using the Dot-Vote technique.

In the two-day workshop, the team clarified consumer and business needs, brainstormed features to improve UX and promote the brand, and I guided the prioritization of these features using the Dot-Vote technique.

Day 4

Sketching solutions

Participants selected one feature they were most interested in and created detailed Solution Sketches to describe how each solution would work.

Participants selected one feature they were most interested in and created detailed Solution Sketches to describe how each solution would work.

Final deliverables

Final version of target consumer profile

Final version of target consumer profile

Final version of the user journey map

Final version of the user journey map

Final prototype

The outcome

98%

Task completion

9/10

Brand likability

I ran unmoderated user tests with 12 participants on high-fidelity prototypes. Positive overall, but we simplified the purchase flow after feedback on overwhelming features.

🎨 Open to work!

Excited for new opportunities. Feel free to reach out to learn more about my design process and approach.


haniparkdesign@gmail.com

haniparkdesign@gmail.com

Resume

Resume

The outcome

98%

Task completion

9/10

Brand likability

Through user testing, we saw 98% task completion and 90% likability—indicating strong potential to build user trust, a key driver of future engagement, loyalty, and revenue growth.

Next project

Next project

🎨 Open to work!

Excited for new opportunities. Feel free to reach out to learn more about my design process and approach.


haniparkdesign@gmail.com

haniparkdesign@gmail.com

Resume

Resume

Hani Park

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