Hani Park Designs

Enriching the search experience with AI-Generated Context

Status

Launched in Q1 2025

Company

The Washington Post

My role

Strategy, Research, Design

What is Ask The Post

What is Ask The Post AI

This AI-powered search tool allows users to type questions or choose from suggested prompts to explore recent news with added context, all based on The Post’s own reporting.

Live site

Started with the Right Strategy

Previous search results lacked context, making it hard for readers to grasp the full story just from the headlines.

We saw a chance to improve how readers explore the news by combining AI with The Washington Post’s own reporting, ensuring results are accurate, contextual, and trustworthy.

Identified key pain points

Traditional site search only returned a list of articles, making it hard for readers to quickly grasp the full story or access relevant background information.
Users often didn’t know how to engage with AI or what kind of prompts to use.

Used the pain points to shape a user-friendly journey

User pain points guided me in mapping each step from entry to outcome, making the experience easier for readers to understand and engage with.

Next project

🎨 Open to work!

Excited for new opportunities. Feel free to reach out to learn more about my design process and approach.

haniparkdesign@gmail.com

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