About
Work
Contact
Status
Launched in Q4 2023
Client
The Washington Post
Services
Strategy, Research, Design
What is Recipe Finder
The Washington Post has completely rebuilt its recipe platform, replacing the 2013 version with a modern, user-focused design. With over 10,000 recipes in one place, it streamlines browsing, planning, organizing, and cooking into a seamless and intuitive experience.
Proven Impact:
What We Achieved Together
User Engagement: Users interacted more deeply with recipes, reflected in 5x higher click-through rates and increased time spent on recipe pages.
User Retention: More users returned to their saved recipes and subscribed, reflecting the tool's improved value.
Content Discovery: Improved access to evergreen content helps users discover new recipes daily.
What Real Users Are Saying
“
This is great!! The recipes look fabulous, and I so appreciate being able to access them without a separate recipe subscription, unlike the stingy NYT (boo hiss).
from my window
“
Thank you so much for such a nice, well-rounded recipe site that is included.
Homicidal Muffin
“
SO MANY gorgeous recipes and choices! I love that the comments section is back. Yes, it was all a long time coming, but so worth it.
Astoi aqui